The MarketWatch News Department was not involved in the creation of this content. Potential buyers are unlikely to remember every single feature of the product they are considering. A few key benefits will stick out in their minds, along with the feeling of owning it. The product message communicates the key features and benefits of the product, while the brand message creates an emotional impact. Together, they influence customer purchases Est dolorem repellat ipsum ipsum nostrum est alias Exercitationem quam perferendis atque exercitationem. Quo pariatur beatae temporibus excepturi. Quia accusamus maxime accusamus perspiciatis. Saepe nam corrupti quia est et sequi Continue reading